Brand Guideline Course to Help Merseyside Businesses Succeed
AS WE all
know, effective copywriting is critical to any successful marketing
campaign and brand. Some people are a natural in the discipline,
whilst others have to work at their craft. Whatever a persons’
experience, marketers in Merseyside are set to benefit by attending
a bespoke workshop, entitled ‘Copywriting - Writing and Planning
Copy in Brand Guidelines’, which is being run by The Chartered
Institute of Marketing and will take place in Manchester on 19 April
The one day workshop will show how to plan more effective brand
guidelines, with a particular emphasis on copywriting. It’s aimed at
a whole range of brand professionals including those responsible for
implementing brand strategies or with an active involvement in
strategic positioning and planning processes, for example:- brand or
senior brand managers, marketing managers and executives as well as
copywriters. Delegates will learn how to develop a clear and
concise brand positioning statement that shows an understanding of
its values, as well as ensuring the brand ‘speaks’ directly
to its target market. It will also be demonstrated how the
implementation of brand guidelines throughout an organisation will
promote greater trust and less cynicism.
Other areas covered will include; how to develop a specific brand
meaning and interpretation through the development of copy cognitive
perceptions as well as the construction of a brand guideline
document. This will enhance brand ‘touch-points’ and improve copy
throughout the marketing mix, thanks to clearer and more succinct
writing. Delegates will also become more confident in their
understanding of the principles of good logo design and the
considerations when developing brand straplines.
Jonathan Gabay, who will be running the workshop, said:- "It’s
essential for businesses of all sizes to implement effective brand
guidelines. The course will grab the delegates’ attention in a
relevant way, and provide practical advice which can be taken and
applied the very next day."
Diane Earles, regional director of The Chartered Institute in the
North of England, commented:- "Every business needs a
competitive edge and I’m sure the workshops will add real value to
both individuals and their organisations alike."
Course Details:- "Copywriting - Writing and Planning Copy in Brand Guidelines (One Day
Course Ref:- 1308.
CPD Hours:- 7.
Price:- £449.10 + VAT CIM members (£499 + VAT non members).
Price includes morning coffee, lunch, afternoon tea and all course
For more information visit
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Light Aircraft Crashed On Coastline
investigation into the crash of a single-engine, two-seater light
aircraft is now underway. The Piper Warrior PA28, had been flying
from Exeter to Blackpool when it ditched in the sea off the coast of
Blackpool just after 1700 GMT on Saturday 3 February 2007. Six
lifeboats took part in the sea search, while two coastguard rescue
teams searched the shoreline with local police shortly after the
plane was lost from radar screens at Blackpool Airport. The plane
had been carrying Roy Halliwell aged 74 and Andrew Walker aged 26,
both from Fylde in Lancashire. Search teams spotted the aircraft
wreckage in the sea off Blackpool's South Promenade overnight, but
poor visibility and high tide forced them to call off their search
until first light. As the tide dropped, rescue workers were able to
reach the smashed fuselage and lifted it away for the Air Accident
Investigating Branch to inspect.
International business park to create over 1,000 jobs on Merseyside
Regional Development Agency (NWDA) is investing £4.6 million on
infrastructure to support the development of an international
business park at the former MTL bus depot and Marconi sites on Edge
Lane in Liverpool.
The site is located in the Eastern
Approaches Strategic Investment Area (SIA) which has been identified
as one of the city’s key business zones with significant potential
for economic growth.
A package of improvements, to be delivered by Liverpool Land
Development Company (LLDC), will include the creation of 3.1
hectares of fully serviced development plots. The 6.1-hectare site
will also benefit from improved access, with the creation of new
highways, cycle ways and improved public realm. Ultimately the
vision for the area is to attract investment and jobs from companies
in the science, technology, digital, creative and IT sectors.
project, which starts in February this year (2007)and finishes in April
2008, is expected to generate 1,000 jobs for the area as well as 150
temporary construction jobs.
The scheme, which totals £10.2 million, has also received funding
from national regeneration agency English Partnerships (£1.3
million) who led the remediation of the site and the European
Objective One Programme (£4.3 million) who have also given their
support to the project.
Paul Lakin, NWDA Head of Development, said:- “Building on the
presence of Wavertree Technology Park and Liverpool Digital this
development has the potential to become a site of regional
significance for the science and technology sectors. The Agency is
committed to working in partnership to bring about the regeneration
of the Edge Lane corridor and this project will form an important
part of the wider vision for the area, helping to bring investment
and jobs to Merseyside.”
David Waugh, Liverpool Land Development Company Chief Executive,
added:- “The investment from the NWDA is an important boost
for this scheme which is a key element in our plans to transform the
Edge Lane corridor. The Edge Lane Project will improve the
environment for local people, create a new high-quality gateway into
Liverpool and support the drive to attract investment and jobs to